Outsourcing Video Editing:
5 Crucial Benefits for YouTubers
No matter if your subscriber counts are skyrocketing, or if your channel is just starting out – as a professional YouTuber, you should consider outsourcing video editing.
Video is the single most engaging medium out there today. And YouTube is already the world’s second largest search engine.
Recent Google statistics even show that for Gen Z, YouTubers far are more popular than traditional celebrities – and more influential.
In addition, financial figures underline this. According to Forbes, the highest-earning YouTube channels made almost $30 million in 2020.
However, becoming one of these top YouTubers means producing top-notch videos on a regular basis. To get people hooked, you need engaging content and a smooth presentation.
That’s where outsourcing video editing comes in.
Outsourcing Video Editing - What Does It Actually Mean?
At its most basic, outsourcing video editing means you delegate. Once you’ve finished shooting, you pass the footage to a professional video editor, give them some specifications, and watch them do their magic.
Finding and hiring a video editor is simple, really. You can look on freelance platforms like Fiverr, Upwork, or PeoplePerHour. Or you can opt for a professional video editing service – many of which offer either per-assignment pricing or subscription options.
At the end of the day, they’ll deliver a professionally edited file, ready for uploading.
What are the Benefits of Outsourcing Video Editing?
Sounds good so far, right?
Still, outsourcing video editing has a significant drawback: You have to pay for it. Unsurprisingly, most content creators ask themselves if it’s worth it.
To help you decide, here’s the run-down on how handing editing off to a professional can help you grow your YouTube channel.
1 - Focus on Your Creative Core Business
Creating video content is a ton of work – coming up with ideas, drawing storyboards, writing video scripts, and actually shooting (and re-shooting) your footage. Plus, of course, the editing.
As a YouTuber, there is really only one thing you need to do yourself: Use your authentic voice to connect to your audience. After all, that’s what they’re here for.
However, it’s hard to be authentic, creative, and unique when you’re bogged down by the massive workload of video production.
Outsourcing some of that work leaves you more breathing space to focus on your creative core business and strengthen your brand.
2 - Save Editing Time, Increase Your Output
How much time have you spent worrying over which transitions to use?
Leaving such decisions to professionals saves you massive amounts of time. Time that you can then spend planning more content, coming up with new ideas, keeping up with trends in your niche, and shooting your next project.
Plus, outsourced talent won’t just free up the time you’d spend editing. Chances are, they’ll also produce results faster than you could yourself.
The bottom line? The entire production process becomes much smoother, allowing you to increase your content volume.
3 - Get Professional Content to Grow Your Subscriber Count
Another benefit of outsourcing video editing is that the result simply looks better.
Video editing pros have a massive skill set that allows them to produce high-quality content even from mediocre footage.
They can cut and trim clips, choose the perfect transitions, add effects and embellishments where needed, and brush up your audio.
Ultimately, the end result is a polished and engaging video that won’t irritate viewers with shaky audio or awkward transitions.
4 - Save on Soft- and Hardware Investments
Doing high-quality editing yourself is expensive.
Not only do you have to pay for most professional video editing software. Editing also takes high-performance hardware, lots of drive space, and probably several screens.
In addition, if you’re just learning to edit, you also have to factor in the time it would take you to actually acquire the requisite skill set. And all the mediocre output you’d produce until you reach pro level.
5 - No Commitment, Easy Scalability
Another upside of hiring freelancers or a video editing company is that there’s no commitment on your part.
For example, you don’t have to get costly monthly software subscription contracts for editing software, or hire a full-time member for your creative team.
Instead, you can scale the number of videos you outsource to your own productivity, or the size of your channel – and pay only for what you really need.
Harness the Benefits - Outsource Video Editing
If you’re an established YouTuber looking to take your channel to the next level, outsourcing your video editing is a great way to help you grow. If you’re new to this, professionally-edited content lets you start off on the right foot.
Overall, delegating time-consuming editing work to a pro allows you to focus on what matters – honing your voice and producing original, high-quality content. Ultimately, it can even help you cut back on subscriptions, software, and hardware costs.