The 10 Best Tools To Find YouTube Content Ideas in 2021

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When you’re looking for YouTube content ideas, there are tons of tools on the internet, promising to deliver amazing suggestions. 

Some of them give you insights into frequent user searches. Others help you identify the strategies of your competitors. And some specialize in providing keyword suggestions together with the metrics to assess them. 

To help you decide which tools are worth your while, here are the 10 best for generating and evaluating YouTube content ideas

First up, AnswerThePublic is a great idea to get an overview of searches commonly associated with a topic. You can enter a broad search term, and this platform will provide you with a mind map view of what people want to know. 

Plus, you can download your results as a CSV file, so you can stick it into your spreadsheet app.


AnswerThePublic allows two free searches per day. For more searches, as well as additional features like comparing terms, there’s a pro subscription. It starts at $99/month.

Next, Semrush provides solid all-round SEO functionalities and can give you in-depth insights into competitors’ strategies. 

Most usefully, this platform comes with a powerful Keyword Magic tool. This allows you to deep-dive into keywords and their metrics. It shows exact matches, broad matches, related questions, alongside keyword difficulty, search volume, and performance trends.


Semrush gives you 10 free searches per day. To unlock more functionalities, you have to subscribe, starting at $99.95 per month. 

A YouTube-specific alternative to this is YTCockpit. It offers more limited search functionalities, but it’s also far cheaper, starting at only $19 per month.

This tool is an excellent resource for finding long-tail keywords and content ideas. An extra bonus: You can specify the platform that you want to focus on. Like SEMrush, it gives you a keyword’s search volume and difficulty, alongside a trend analysis.

On the free plan, you will only be able to see the metrics for the top few keywords. To get further insights, you’ll need a subscription, starting at $69 per month.

Do you want to know how your competitors perform on YouTube and other social networks? Which of their strategies work best? What keywords they target? Who their audience is? 

That’s exactly the kind of information Rival IQ can give you.


This platform allows you to enter your own profiles, along with those of competitors. Then, you can deep-dive into comparisons that ought to leave you with new inspiration. 

A downside of this tool is that it’s one of the pricier ones on the list. It offers a 14-day free trial. Afterwards, though, monthly subscriptions start at $199.

Next up, Google Trends is a free tool that’s great for evaluating keyword ideas. You can switch between a default web search to a YouTube specific video search, and compare different search terms against each other.


Plus, it’s possible to check where searches come from geographically and what popular related terms are.

TubeBuddy is a browser extension and mobile app for channel management and optimization. For content research, it also offers keyword research and analytics features.


Many of its features are free, including a time-saving thumbnail generator. 

To access these features, though, you have to give the tool access to your YouTube account. 

If you want to unlock TubeBuddy’s full range of features, you have to opt for one of its subscriptions. Comparatively, it’s one of the cheaper options on this list, starting at $7.20/mo – and $3.60 if you have fewer than 1k subscribers.

VidIQ, another browser extension and app, is a great tool for video SEO and content idea generation. It shares many of its features with TubeBuddy, but its analytics features are a bit more in-depth.


The channel audit tool will give you a few tips on how to rank more highly. It also has a few fun features to mix up channel management routine – such as unlockable achievements.

For individual creators, subscriptions start at an affordable $7.50/month.  

Tubics is a YouTube-specific SEO and content idea generation tool. Once you give it access to your channel, it will analyze all your videos and provide suggestions for SEO improvement.


Plus, it offers a content idea generation tab based on keywords, and A/B testing for elements such as thumbnails. After a 14-day free trial, pricing for individual creators starts at $7.90/month. 

Do you want to learn more about your specific audience to narrow down your content ideas?

Picture by Science of Electronics, via Wikimedia Commons

Then YouTube Studio analytics is a great place to get some free insights. It will show you which keywords your videos already rank for, along with detailed demographics of your audience.

10 - Internet Event Calendars

Finally, if you’re looking for inspiration for topical content, check out online event calendars such as Forekast, International Days and Weeks, Days Of The Year, and OnThisDay.


Why not do a fashion haul for National Sunglasses Day – or an unboxing video for National Camera Day?

Roundup: The Best Content Idea Tools

Let’s review the tools we’ve seen in this article in a simple overview table. We’ll go through them again, see what they’re best at, and what – if anything – they cost.

Tool Best For Cost
AnswerThePublic Exploring a topic 2 free searches per day
Semrush All-in-one SEO and content research 10 free searches per day
YTCockpit YouTube keyword research $19/month Platform-specific keyword research
Difficulty scoring
Free view limited
Rival IQ Competitor analysis 14-day free trial
Google Trends Search volume and demographics analysis
TubeBuddy Keyword & competitor analysis
Channel management
Many free features
Premium from $7.20/month
VidIQ Keyword & competitor analysis
Channel management
Many free features
Premium from $7.50/month
Tubics Channel audit & SEO suggestions 14-day free trial
Premium from $7.90/month
YouTube Studio
Keyword & channel performance
Audience research
Event Calendars Finding timely topics Free

The Bottom Line

All the tools on this list offer great ways to source YouTube content ideas. Which ones you end up using, though, depends on your own personal needs and your budget.

If your channel is just starting out, you might want to stick to free tools. If you’re looking to take it to the next level,  investing in a subscription might make sense. 

In any case, it’s worth taking the time to carefully compare tools to find the best fit for your needs. Once you’ve made your choice, you’ll have a solid basis for researching content that will wow your viewers.

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