What to Look For In a Professional Video Editing Company
Handing your editing off to a professional video editing company brings multiple benefits. Above all, you can save time and creative energy to spend on other projects, and still be sure you’ll get a high-quality final product.
However, how do you find the best people for the job?
Because of the growing popularity of video content, the number of video editing companies keeps rising. So what should you look for when you’re making your choice?
What boxes does a good video editing company have to tick?
Here’s the checklist.
First, make sure that the video editing company you’re looking at is actually experienced at what they do.
Sometimes, giving newcomers a shot is worth the risk. However, when you opt for established professionals, you can rest assured that you’ll get a high-quality edit.
On their websites, look for portfolio pieces of previous work and testimonials by happy customers. Or check out reviews on Google, Yelp, and similar platforms. If you can’t find any of these elements, but you still like the look of a company, ask for demo material.
A Solid Range of Services
Next, winnow your selection down by the range of services you actually need for your video content.
Do you only need someone who’ll do jump cuts for your latest vlog? Or will you also need special effects, creative transitions, color adjustments, and animations?
Many companies offer all of these services, but at different per-project pricing, or in different subscription tiers.
In any case, also ascertain that the video editing companies you’re considering use top-notch software, and can handle 4K quality.
The Right Niche
Are you launching a makeup tutorial channel on YouTube? Looking to create a short corporate marketing clip? Or are you aiming to produce a documentary-style educational video for your latest online course?
Whatever genre of video you’re aiming to produce, find a video editing company that specializes in that niche.
Working with a specialist editor who knows your niche will make the entire process significantly smoother. Above all, they’ll be familiar with your audience’s expectations and the technical specifications they need to stick to.
Speed That Suits Your Needs
How long does it take to edit a video? That’s a question each of your candidates will have to answer, either through their website, or in person.
When looking for a video editing company, find one whose turnaround time suits your creation schedule.
Ultimately, editing times depend on the length and quality of your footage, and the complexity of edits. Generally, you could be looking at anything between 48h for short, YouTube-style videos, and two business weeks for long-form productions.
Also, be aware that if a company offers a faster turnaround time, they may deliver a rougher first draft at the end of it. Depending on their policy, you might only be able to request a limited number of revisions.
Transparency and Efficiency
Finally, when comparing candidates, look beyond the specifics of their actual editing work. Also evaluate them on how transparently and efficiently they operate as a potential business partner.
Are the full extent and the limitations of their services clearly stated on their website, and not buried deep in the fine print?
Do they respond promptly, fully, and helpfully to any questions you might have?
Can they explain their editing process to you?
And especially: How will they incorporate your revision requests and feedback?
Before making a final decision on which video editing company you want to go for, make sure that you have answers to all these questions.
Vet each company’s website carefully and consider reaching out in person to get a better feeling of how forthcoming and helpful each candidate is.
At the end of the day, it’s worth evaluating the different video editing companies that currently offer their services according to your own criteria.
Make sure you find a company that has extensive experience in your niche, offers a solid range of services with well-paced turnaround times, and operates transparently and efficiently.
All in all, this might take some time and effort. But it pays off in the end. You’ll be rewarded with perfectly edited, high-quality pieces of content.